TENCEL™ branded fibres, produced by Lenzing, are gaining popularity in the textile industry due to their sustainability and low environmental impact. The fibres are made from renewable raw materials, specifically wood pulp from sustainably managed forests, and utilize an eco-friendly production process that uses less water and energy than traditional textile production methods. The fibres are also biodegradable and compostable, reducing their environmental impact even further.
TENCEL™ fibres are not only sustainable, but they also offer numerous benefits to the wearer. The fibres are soft and comfortable on the skin, have excellent moisture management properties, and are highly durable. These characteristics make them a popular choice for a range of products, from fashion brands like Reformation, Zara, and Mara Hoffman, to sportswear brand Patagonia, and bedding retailer Hoot.
Lenzing is committed to further reducing the environmental impact of its TENCEL™ fibres and has set a goal of achieving zero carbon emissions by 2050. In 2020, the company conducted a global consumer perception survey that showed consumers actively educate themselves on sustainability and look for products with sustainable raw materials before purchasing. Lenzing’s carbon-zero TENCEL™ fibres with REFIBRA technology, which uses recycled cotton scraps in the production process, provide even more sustainable options from the beginning of the product life cycle.
The TENCEL™ brand has also launched an e-commerce platform that provides consumers with a trusted source to make sustainable purchases conveniently. The platform, managed by a fibre manufacturer, allows consumers to make sustainable choices easily and quickly, further supporting the goal of reducing the environmental impact of the textile industry.
Fashion brands have a crucial role to play in the sustainability journey of the textile industry, and TENCEL™ branded fibres provide them with a sustainable and eco-friendly option for their products. With the adoption of TENCEL™ fibres by numerous brands in the industry, stakeholders and consumers around the world can make a significant contribution to reducing the environmental footprint of the textile industry. By embracing sustainable materials like TENCEL™, brands can take a step towards sustainability.
