Lenskart has unveiled Lenskart evolv, its first concept flagship store in India, at Worli, Mumbai. The launch took place on 23 October 2026 in the presence of Peyush Bansal, Chairman and CEO of Lenskart.
The new store brings together eyewear, design, technology and culture in an immersive retail space. It also marks a new direction for the brand, where eyewear goes beyond function to become an expression of personal style and creative identity.
Lenskart Evolv Introduces a New Retail Concept
Built around the philosophy of “Vision Beyond Retail,” Lenskart evolv offers a fresh approach to eyewear shopping. The store features a futuristic, chrome-finished design that encourages customers to explore eyewear in new ways.
Rather than focusing only on product selection and purchase, the concept makes the store environment part of the customer experience. Furthermore, Lenskart plans to introduce select stores based on this new format in the future.
Peyush Bansal Shares the Vision Behind Evolv
Commenting on the launch, Peyush Bansal, Chairman and CEO, Lenskart, said:
“We believe the future of eyewear will be shaped not just by the products we create, but by how people discover, experience and connect with them. At Lenskart, technology has always been central to reimagining what’s possible in eyewear, and with Lenskart evolv, we are extending that thinking to the retail experience itself. We want to challenge the conventional boundaries of the category, bringing together design, culture and technology to make eyewear a more expressive and immersive experience. As the first expression of a broader vision for concept eyewear retail, Lenskart evolv reflects our belief that there is an opportunity to fundamentally rethink what an eyewear destination can be.”
The concept reflects Lenskart’s ambition to rethink the role of physical stores. By combining technology with design-led spaces, the brand aims to create a more engaging way for customers to discover eyewear.
AI and Digital Tools Enhance the Shopping Experience
Lenskart evolv combines digital tools with in-store services to make eyewear discovery more personal. These include AI-assisted eye testing, remote optometrist consultations and a digital shopping assistant to help customers explore the collection.
In addition, intelligent store technologies, including Tango Eye, support the connected retail experience. Together, these features aim to make shopping more intuitive and interactive.
Immersive Experiences Mark the Store Launch
The launch was celebrated with an exclusive evening at the Worli store. Peyush Bansal joined guests from the fashion, media, creator and entrepreneurial communities for the event.
The evening featured interactive brand experiences and curated installations. These included a live window experience showcasing Lenskart eyewear, the Lenskart humanoid and an interactive Polaroid photo booth.
Guests could also explore personalised eyewear utility cases and other engaging installations. Through these activities, Lenskart brought the playful and creative identity of evolv to life.
Lenskart Evolv Opens in Worli, Mumbai
Lenskart evolv is located at Trade View Utopia City, Pandurang Budhkar Marg, Worli, Mumbai, and is now open to customers.
With this launch, Lenskart introduces a new concept in eyewear retail. The store combines technology, design and culture to create an experience that goes beyond traditional eyewear shopping.
