Indriya, Aditya Birla Jewellery, unveiled an exclusive jewellery curation for House of Masaba’s debut bridal showcase at India Couture Week 2026, celebrating India’s rich jewellery heritage through contemporary bridal styling.
The showcase marked House of Masaba’s first-ever bridal couture presentation, where heritage, individuality and modern expression came together. Complementing the couture collection, Indriya presented a carefully curated selection of handcrafted jewellery inspired by India’s diverse regional traditions while reflecting the brand’s contemporary design philosophy.
The runway featured an iconic line-up of supermodels, including Madhu Sapre, making her return to the India Couture Week runway after nearly a decade, alongside Carol Gracias, Sheetal Mallar and Sakshi Sindwani.
The exclusive jewellery curation showcased classic yellow gold pieces, heirloom-inspired antique jewellery, temple jewellery with intricate nakshi work, Rajasthan’s traditional aads, delicate filigree creations, ceremonial maang tikas and vibrant coloured gemstones set in gold. Alongside these heritage-inspired pieces, the collection also featured versatile contemporary designs created for today’s bridal wardrobe.
Speaking about the collaboration, Shantiswarup Panda, Head of Marketing at Indriya, said, “Fashion and jewellery have always shared a powerful dialogue, each elevating the other. Our collaboration with House of Masaba at India Couture Week brought together two distinct creative visions rooted in Indian heritage, offering Indriya the opportunity to present its design philosophy within a larger cultural conversation, where craftsmanship, creativity and contemporary expression come together. The collection provided the perfect canvas for our jewellery, demonstrating how India’s rich jewellery traditions continue to evolve while remaining deeply relevant to the modern consumer.”
Each creation was handcrafted by master artisans using traditional techniques passed down through generations, with intricate detailing, exceptional stone setting and distinctive regional motifs highlighting India’s enduring craftsmanship.
Designer Masaba Gupta said, “I’m very excited to bring on Indriya as the jewellery partner for my first couture show. The brand is at the perfect cusp of tradition and modernity. The jewellery is exquisitely crafted, tells meaningful stories and proudly celebrates Indian heritage while carrying the trust of the Aditya Birla Group.”
Highlighting the design philosophy behind the collection, Abhishek Rastogi, Head of Design at Indriya, said, “Every creation reflects the artistry of master craftsmen, where generations-old techniques, intricate handwork and regional traditions come together in timeless design. Styled with contemporary couture, the collection reaffirms that India’s finest jewellery traditions continue to evolve while remaining an enduring source of inspiration for modern design.”
The collaboration between Indriya and House of Masaba celebrated contemporary Indian bridal fashion by bringing together couture, exceptional jewellery craftsmanship and cultural storytelling, demonstrating how traditional artistry continues to inspire modern luxury.
