In partnership with food giant Heinz, American fashion company Kate Spade New York has debuted a fiery capsule collection. The distinctive DNA of both companies serves as the inspiration for the limited-edition Heinz x Kate Spade collection, which combines Kate Spade’s bright and happy designs with Heinz’s iconic imagery and characteristic ketchup red color.
The “condiment couture” cooperation includes clothing and accessories such as phone cases, keychains, bags, pouches, tiny leather products, T-shirts, and shoes.
Head of design at Kate Spade New York and senior vice president Jennifer Lyu released the following statement: “We believe in exploring the path of self-expression via style in entertaining, surprising ways. This collection with Heinz is brought to life by the small touches, like the tee’s decorations and our 3D ketchup bag’s resemblance to that iconic red and white package.
“The whimsical patterns capture the essence of the season and are ideal for all of summer’s special occasions. I can’t wait for consumers of all ages to share in a small portion of the magic we crafted with Heinz.
“With this new line of ‘condiment couture,’ we’re excited to partner with the iconic Kate Spade New York brand to pay homage to the beloved Heinz brand,” stated Megan Lang, head of worldwide Heinz Brand Communications and Creativity.
“Kate Spade New York and Heinz share many ideals, such as producing items of the greatest caliber that are painstakingly produced by artisans and spare no detail unattended, as well as demonstrating genuine fan loyalty. In exchange, both companies have devoted followings that span several generations. At Heinz, we like commemorating the special and unusual ways our customers demonstrate their affection for us, and this collection is the ideal way to do so.
The Heinz x Kate Spade collection will retail for 45 to 425 pounds and be available online and in a few Kate Spade locations across the UK, North America, Europe, China, Japan, and Southeast Asia.
