Fashion Updates

Launch of a business-to-business website has been launched Decathlon for the Indian market

Published: June 30, 2023
Author: Fashion Value Chain

Decathlon, a sportswear company, has unveiled a brand-new B2B e-commerce website in India. The new website provides its business-to-business clients around the nation with over 6,000 apparel and equipment products related to 60 different sports.

Business-to-business channel head for Decathlon India, Urender Singh, said that the introduction of the company’s new website “symbolises our steadfast dedication to providing comprehensive strategies for organisations in search of impeccable sports equipment and services.” By extending this clause, we enhance our reputation as a dependable and trustworthy partner within the Indian sports community and beyond, promoting the general development and advancement of sports across the entire nation.

Businesses can register for free on the business-to-business site. More than 13,000 organisations in India, as well as 1,050 units of the Indian army, have developed connections with Decathlon. Additionally, the company manufactures some of its goods in India.

Decathlon met with the Indian authorities in March of this year to discuss its request for authorization to sell goods from other companies in its physical stores there. The company wants to be able to operate in India as a multi-brand shop, similar to how it does in many other nations. In 2009, Decathlon launched its first location in India, according to the company’s Facebook page. In order to keep its Indian consumers interested, the company hosts sporting events and provides buyback options at several of its outlets. 

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