LANEIGE, the globally renowned skincare brand, unveiled its latest innovation—the Bouncy & Firm Serum—at an exclusive launch event held at Blah! Santacruz. This new addition to the Bouncy & Firm Range is designed to restore skin elasticity, enhance firmness, and deliver a youthful, plump complexion with its advanced hydration technology.
The event welcomed an elite gathering of beauty editors, influencers, and skincare experts, offering them a firsthand experience of LANEIGE’s skincare advancements. The evening began with a welcome address by Shrishti Deb, Assistant Marketing Manager at Amorepacific, followed by key insights from Mini Sood Banerjee, Assistant Director & Head of Marketing at Amorepacific Group, emphasizing the brand’s dedication to science-driven skincare.
Zoya Ali, Head of Learning & Development at Amorepacific India, introduced the serum’s cutting-edge formula, enriched with Peony & Collagen Complex™, Peptide Water, and SmoothTech™ Capsules—a blend that visibly firms, smoothens, and deeply hydrates the skin. Clinical trials showed 96% of users experienced firmer skin within eight weeks.
Paul Lee, Country Head & MD of AmorePacific India, highlighted:
“With Laneige’s Bouncy & Firm Serum, we continue to redefine hydration and skin resilience. Our Peony & Collagen Complex™ delivers deep hydration while strengthening skin from within. We are thrilled to introduce this breakthrough to Indian beauty enthusiasts.”
Adding to this, Mini Sood Banerjee stated:
“LANEIGE has always been synonymous with hydration. This serum takes it a step further, enhancing skin’s firmness and elasticity with luxurious, high-performing skincare.”
The launch event offered an immersive brand experience, featuring:
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Interactive zones showcasing the serum’s skin-transforming benefits
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Personalized bottle engraving for attendees
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A life-sized serum bottle installation for photo opportunities
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The Play & Glow Corner, with skincare-inspired activities
The event concluded with guests celebrating LANEIGE’s commitment to high-performance, science-backed skincare. The Bouncy & Firm Serum is now available for INR 3,250/- across leading LANEIGE retailers.
