Sol de Janeiro, a beauty brand known for offering Brazilian beauty traditions, has taken a significant step in establishing its presence in the Indian beauty market by appointing Khushi Kapoor as its brand ambassador. Khushi Kapoor, the brand’s first ambassador in India, will play a pivotal role in strengthening Sol de Janeiro’s reach in the country, in collaboration with its strategic partner, Nykaa.
Heela Yang, the CEO and co-founder of Sol de Janeiro, expressed her enthusiasm for this collaboration, saying, “We are excited to welcome Khushi Kapoor into the Sol de Janeiro family. Khushi is bold and unapologetic, reflecting the very spirit and values of the Sol de Janeiro brand. With the support of our Nykaa retail partner, we are beyond thrilled to work with Khushi to share our efficacious products with our consumers and further spread the warmth and joy of Sol de Janeiro across the world.”
Khushi Kapoor herself is excited about her new role as brand ambassador. She said, “I am honored to be a part of the Sol de Janeiro family and represent this dynamic and vibrant brand, which is exclusively available on Nykaa. Self-care, for me, is about embracing one’s unique identity, and Sol de Janeiro’s products empower individuals to do just that. I look forward to sharing Sol de Janeiro’s indulgent body care rituals with Indian consumers.”
Nykaa, a leading beauty retailer in India, is committed to bringing global beauty brands to Indian consumers. As the exclusive partner of Sol de Janeiro, Nykaa sees this partnership as a way to expand beauty horizons and inspire consumers to embrace bolder and more confident self-expression. Anchit Nayar, CEO and Executive Director of Nykaa Beauty, stated, “At Nykaa, we are committed to bringing the best of beauty from across the world to Indian consumers. Sol de Janeiro is one of the most loved brands on our platform, and we are excited about their next phase of growth. As their exclusive partner, we look forward to creating new beauty experiences together and inspiring consumers to a bolder and confident self-expression, as championed by Sol de Janeiro.” This strategic partnership not only brings Khushi Kapoor into the Sol de Janeiro family but also opens up exciting possibilities for the brand’s expansion in the vibrant Indian beauty market.
