BRAND COLLECTION | Business & Policy | Retail

KATE SPADE NEW YORK PAYS HOMAGE TO ITS STORIED HISTORY WITH A REFRESHED VERSION OF THE BELOVED SAM BAG 

Published: March 15, 2023
Author: Fashion Value Chain

(Kicking off its 30th anniversary, Kate Spade re-releases its most iconic style and introduces 

100% recycled materials in the classic nylon Sam Icon as the brand works to create special products more responsibly for consumers around the globe.) 

This spring, kate spade new york is celebrating its 30th year with a re imagined Sam Icon assortment – the timeless style that has grown with the brand over the last three decades. The Spring 2023 collection, which takes its inspiration from unexpected, everyday springtime adventures, includes several new versions of the bag that started it all in 1993. 

The Sam silhouette has been iconic from the start due to its clean geometric shape, minimalist silhouette and the recognizable typography of the black and white kate spade new york label.  This season, the Sam Icon is debuting in a variety of vibrant colorways and playful patterns that are just as timeless as the original, with updates in new animations, including novelty floral and spazzolato leather iterations. For the first time, the classic nylon Sam Icon bag is now made with a 100% recycled nylon shell on the outside – a material the brand has coined KSNYL – and a 100% recycled polyester lining on the inside. 

The Sam bag has been synonymous with kate spade new york since its launch and has proven to be an essential piece for women around the globe who are looking to express their individuality through fashion. The Spring 2023 assortment celebrates kates spade’s iconic brand codes and infuses them with fresh and modern touches.

The Sam Icon is now available in a range of sizes and silhouettes, including a small tote, mini tote, shoulder bag, convertible crossbody, belt bag and backpack. The spring assortment also includes new designs with vibrant embellishments, like beaded raffia, sequin gingham, and pastel paillette sequins, designed to celebrate the spirit of kate spade new york women everywhere.  After all, every woman has her own Sam story. 

The kate spade new york spring 2023 SAM Bags collection 

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