APPAREL

In India, United Colours of Benetton introduces their first line of baby clothes.

Published: July 26, 2023
Author: Fashion Value Chain

-By Pratyasha Sarkar

By introducing its newborn apparel line there, clothing company United Colours of Benetton has increased the range of children’s clothes it offers in India. The United Colours of Benetton 100% cotton collection is now available both online and in a few brick-and-mortar stores in India.

In a press statement on July 17, Benetton stated, “In celebration of the unique journey shared between parents and their newborns, Benetton is gearing up to embrace the little ones, with their carefully curated newborn collection catering to babies aged 0-18 months.” The “Benetton’s Newborn Apparel Collection promises to be a delightful addition to this beautiful universe of love and care.”

The fabrics used to create the newborn clothing line have undergone extensive processing and testing to ensure child safety. The clothes in the collection have been picked for their neutral PH values and also include nickel-free snap buttons are used to prevent rust, according to the brand. They also have a peached finish for softness.

A new emblem of a bunny was created especially for United Colours of Benetton’s baby product range. According to the brand, the artwork is intended to enthral and entertain babies.

The line’s debut in India demonstrates the country’s rising desire for branded, safety-focused infant apparel. Due to the fact that every item in the newborn range was made in environmentally friendly facilities, the collection also addresses the rising need for more environmentally friendly fashion.

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