Renowned designer JJ Valaya has inaugurated a new store for his affordable luxury clothing brand, JJV, in New Delhi. Situated at The Dhan Mill, this exclusive outlet marks the beginning of several planned JJV stores. Celebrating the opening on January 29, JJ Valaya shared the store’s address on Facebook, extending best wishes to the brand’s new home.
The store stands out with a distinctive charcoal exterior adorned with JJ Valaya’s signature chevron print. Large charcoal flower pots and a glossy black floor highlight the JJV brand name in illuminated gold.
Showcasing occasion wear looks in bold monochrome prints, the boutique features both men’s and women’s clothing lines. Additionally, it offers a range of accessories, including handbags, to complete the fashionable ensemble.
JJV gained recognition from PETA in 2022 for its commitment to vegan textiles since its launch that same year. The brand aims to make JJ Valaya’s designs accessible to a broader audience by providing a more affordable price point.
