Hundreds of industry executives attended the live Cloud Wars Expo event in June, giving the Acceleration Economy team inside access to the world’s largest growth market. Jessica Kim, Co-Founder and CEO of Apparel Intelligence, joins analysts Kieron Allen and Toni Witt on the News Desk to talk about creating hyper-real digital assets, the bridge between digital and physical fashion, and the rising overlap between the beauty industry and the Metaverse.
Kieron presents Apparel Intelligence analysts Toni Witt and Jessica Kim. The company, abbreviated A.I., is a digital fashion studio that combines fashion and visual effects technology. The fashion sector now falls short of appropriate sustainability criteria. Apparel Intelligence intends to implement more sustainable methods for apparel brands by replacing physical samples with production-ready, true-to-life digital samples. Kim describes the many stages of her firm, which is based on optimising the apparel-making process and developing B2C partnerships via the Metaverse. Apparel Intelligence saves time, money, and resources by focusing on sustainability and making sales before constructing a tangible product. “The more authentic, the better.” Toni inquires about the technologies and platforms employed in the creation of these hyper-real digital products. Kim
3D and CGI have existed for a long time; Kim names several CG software alternatives and explains her previous role working on The Last Jedi with Industrial Light & Magic. Kim details the lengthy movie industry CG creation process from start to finish, including the use of multiple effects tools and proprietary software. Kieron raises the issue of interoperability. Apparel Intelligence’s hyper-realistic rendering of physical clothing is made possible by bridging movie-quality CG with fashion. Kim details the blend of rendering and texturing tools used to make A.I.’s software possible.Making apparel look good on-screen doesn’t require the ability to produce the same effect in reality. Apparel Intelligence aims to digitally represent the real-world product. Apparel Intelligence’s software combines fashion, visual effects, and computer AI.The central goal of the Metaverse is bridging the digital and physical. Kim explains the utility of Apparel Intelligence digital assets compared to traditional NFTs. Toni asks about customization to fit precise body measurements. Through Clove 3D, Apparel intelligence software allows true-to-life avatars to test clothing specs. The company aims to create a 3D fitting platform to replace the traditional Small-Medium-Large clothing size scale with unique, realistic representations of people’s exact figures. Visualization and fitment are crucial for fashion. Proportions, colors, and prints need to be seen together. Kieron suggests entire wardrobes could be cataloged in the Metaverse. A.I.’s partnerships include Atari Hotels, Fred Segal, and Subnation. Kim describes the company’s participation in Decentraland’sMetaverse fashion week and the technical hurdles digital still has to overcome.