Situated in the heart of Dwarka, Jaypore, the revered artisanal lifestyle brand within Aditya Birla Fashion and Retail Limited (ABFRL), proudly presents its 24th store. Beyond being a retail space, this store pays homage to India’s rich tapestry of craftsmanship and creative traditions.
Spanning an expansive 1350 sq. Ft., the store invites visitors to immerse themselves in an array of authentic Indian crafts. It showcases meticulously handcrafted apparel for both men and women, alongside elegant home décor pieces, exquisite jewellery, and tasteful accessories.
The store’s interior is a reflection of India’s vibrant handmade culture, boasting warm colour palettes and intricate detailing. Through displays like the Khadi warping wheel, it encapsulates Jaypore’s dedication to preserving and showcasing the creativity inherent in each piece.
Sooraj Bhat, CEO – Ethnic Business at Aditya Birla Fashion and Retail Limited, expresses pride in Jaypore’s newest venture at Vegas Mall, Dwarka. This space isn’t just a store; it’s a vibrant canvas honoring Indian craftsmanship. Jaypore cordially invites everyone to explore and connect with the stories woven into each creation.
The Dwarka store not only expands Jaypore’s retail footprint but also stands as a testament to the company’s unwavering commitment to offering a holistic shopping experience that celebrates the diverse and intricate artistry of India. It serves as an artistic sanctuary, inviting patrons to embrace the heritage and elegance of Indian crafts.
