Jaypore Collaborates with Anju Modi for Exclusive Diwali Collection
Celebrating Craft, Heritage, and Festive Style
Jaypore, the premium artisanal lifestyle brand from Aditya Birla Fashion and Retail Ltd. (ABFRL), unveiled its exclusive Diwali collection in collaboration with Bollywood designer Anju Modi at their newly inaugurated GK1 Flagship Store. The launch, curated by Ibtida Ek Mehfil and hosted by Baahar Dhawan, brought together art, fashion, and craft enthusiasts for an immersive festive experience.
An Evening of Artisanal Storytelling
The launch celebrated storytelling through craft, with live demonstrations of zardosi embroidery, conversations with artisans, and a Phulkari-inspired store façade that mirrored the festive collection. The GK1 store’s earthy interiors and artisanal accents created an ambience where architecture, design, and fashion spoke in harmony.
Collection Highlights
The Jaypore x Anju Modi Diwali collection combines tradition with modern design, featuring:
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Intricate zari and zardosi embroidery
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Subtle block-printed detailing
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Festive silhouettes including kurta sets, skirt sets, and dupattas
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Rich palette: maroons, teals, mustard, onion pinks, and soft creams
Each piece celebrates India’s craft legacy while staying attuned to contemporary sensibilities, offering versatile, elegant, and festive-ready ensembles.
Thoughts from Jaypore & Anju Modi
Manu Gupta, Vice President & Brand Head, Jaypore:
“This collaboration reflects our vision of celebrating India’s diverse craftsmanship for the contemporary woman. The Diwali collection brings timeless craft alive in festive, modern silhouettes.”
Designer Anju Modi:
“Diwali celebrates joy, light, and togetherness. This collection translates that spirit into heritage-inspired designs for today’s Indian woman.”
Immersive Festive Experience
The flagship launch highlighted an experiential approach, blending heritage-inspired décor, soft lighting, and curated displays to create a poetic dialogue between tradition and contemporary elegance.
Availability
The exclusive Jaypore x Anju Modi Diwali collection is available across 37 Jaypore stores in India and online at www.jaypore.com, offering artisanal, festive-ready ensembles for the modern Indian woman.
