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The limited-edition capsule collection is futuristic, immersive, AR driven,

born in #InMyMETAVERSE

12th April 2023:  Bringing the best of high-street fashion in an all-new avatar, JACK&JONES unveils a Metaverse-themed capsule collection as part of their SPRING/SUMMER 2023 collection. Bridging the gap between style and augmented reality, the new collection boasts an array of bright and playful colors that are ideal for Summer. This limited-edition capsule is an innovative play on 3D augmented reality, taking the shopping experience at JACK & JONES  to an elevated digital realm.

Fashion, much like technology, is advancing in ways that are bold, unpredictable, and limitless. Inspired by this thought the new Metaverse collection highlights a range of fresh new styles and designs, in bold hues with splashes of neon and reflective colors, they add a futuristic flair to all outfits. Taking a step forward and giving consumers a 360-degree experience, JACK&JONES has incorporated a technology led approach that allows consumers to step into a whole new world and avatar while trying on a garment  from the collection.

The new Metaverse themed capsule collection embraces the futuristic and high-tech aesthetics of virtual world and blurs the lines between the physical and virtual worlds.

Available in stores across India in early April 2023, the new JACK&JONES METAVERSE collection is now available in all stores and is priced at INR 1499 onwards. The in-store experience is not to be missed if one wants to encounter one-of-a-kind experience.

Visit www.jackjones.in for more information.


More than a quarter of a century ago, we set out to take on the world. We were just a few guys with our first jeans collection and a passion for denim that couldn’t be denied.

Many years later, we’re still just one of the guys and it’s still all about jeans, but we’ve added a few more people to our team along the way. And yes, we know it takes more than a pair of good jeans to cover a guy’s wardrobe needs. So, we cover the full range from urban sportswear, casual classics, neat suits, accessories, and footwear. Basically, we’ve got it covered for every occasion you might end up in.

That’s why we like to think of ourselves as more than just a brand. We’re a brotherhood, a club, a community – bonded by denim. And in that community, we have one objective – being there for our guys. Our universe is a drama free zone, it is shopping made easy. It’s good jeans with good vibes. This is the philosophy behind our brand.

JACK&JONES India currently has 75 stores and 417 shop-in-shops spread across the country. JACK&JONES is available online with www.jackjones.in and present with leading online partners.