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 ‘Jab Tayyar, Tab Tyohaar’ Aurelia unveils its exquisite Festive’23 Collection

Published: September 2, 2023
Author: Fashion Value Chain

Aurelia, leading contemporary ethnic wear brand, is all set to redefine festive fashion with its vibrant Festive Collection’23 with its festive campaign – Jab Tayyar Tab Tyohaar.  Festivities and celebrations are synonyms for Indian-ness and this season Aurelia captures this feeling beautifully. Dressing up is a woman’s prerogative and Indian outfits take dressing up a notch higher. The uniquely curated festive range from Aurelia encapsulates the feeling of dressing up by not just making women feel beautiful but also enjoy the process of dressing up. 

The campaign complements the collection’s exuberance with a cheerful video starring the talented OTT star, Shreya Chaudhary. The digital video is based on the insight that women like to dress up and celebrate festivities. It’s an emotion that most women can relate to, where they ensure the outfit is perfectly complimented with the right accessories. Aurelia brings forward this emotion beautifully with its campaign – Jab Tayyar Tab Tyohaar.  The peppy DVC adds to the overall fun and cheer for the festive season and truly communicates celebrations begin with getting ready for the occasion. This season Aurelia offers something for every celebration, a trendy mix for the celebrations from Pujo pandal hopping to Diwali parties as well as the big fat Indian weddings.

Anant Daga, Managing Director – TCNS Clothing Co. Ltd. said, “Aurelia offers a beautiful blend of traditional Indian aesthetics and contemporary silhouettes for our customers. This season the brand has focused on premiumization of occasion-wear while innovating newer styles and silhouettes within the Indian wear space catering to the requirements of festive fashion. The new range is beautifully highlighted in our festive campaign featuring leading OTT star Shreya Chaudhary. The campaign celebrates the feeling of getting ready across occasions”.

Shreya Chaudhary, Indian OTT star says – “I love dressing up in Indian wear and I’m thrilled to be a part of Aurelia’s brand campaign this season. The brand has artistically communicated the beautiful emotion of dressing up for celebrations with their latest festive campaign. The vibrant video, peppy music and stunning collection will definitely add to the celebrations this season.”

Aurelia’s Festive’23 range brings specially curated collection with a wide range of designs and colours for festive wear featuring the Anarkali collection, Aurelia Select, Insta Sarees. The merchandise mix offers styles across festive cotton and premium cotton fabrics. Premium Drape wear is the highlight of the season and is available across various festive occasions – light festive occasions to grand celebrations.

Link for the video: https://www.youtube.com/watch?v=r3zsMkE0eQA

This festive collection is available on Myntra, Amazon, Flipkart, as well as at Aurelia’s exclusive brand outlets located across 150 cities. Customers can also shop the collection online through the brand’s official site, https://www.shopforaurelia.com/.

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