The concept of sustainable fashion has taken over the fashion business, from young minds like Greta Thunberg to small scale secondhand retailers famously active on Instagram. Millennial and Generation Z buyers are becoming more aware of how their purchasing habits affect the ongoing challenge of climate change and what role they may play in environmental protection. They are making a conscious effort to live a more sustainable lifestyle and expect companies to lead the way and make the change alongside them, not just for them.
According to one study, the fashion business accounts for 10% of all annual human-caused greenhouse gas emissions. As a result, brands must prioritise sustainable business practises not just to attract customers in the current marketplace, but also to preserve future generations and the environment.
How can fashion brands become sustainable?
Make something that will last a long time
Create designs that will stand the test of time. Rather than duplicating short-lived catwalk fads, manufacturers should focus their efforts on creating high-quality, timeless designs that will last a long time. They may create clothing that lasts for years rather than months by using the correct materials, such as organic cotton, structure, and cut.
Emphasize environmentally sustainable packaging
Packaging, particularly plastic packaging, is one of the leading causes of environmental contamination and the extinction of flora and fauna. Fashion firms must use biodegradable, eco-friendly packaging to ensure that their products’ long-term journey is environmentally friendly. Companies can put the things in recyclable paper and cloth sleeves to ensure that no toxic residues are emitted from their operations. Furthermore,
Think about the biodiversity
Fashion brands must keep biodiversity in mind while creating their products. Biodiversity not only provides countless resources for the fashion industry, but it also serves to safeguard us from climate change. Fashion brands should utilise vegan, reusable, and recyclable materials in their products to ensure that they support biodiversity.