A Big Indian Story (ABIS), a Pune-based D2C sustainable fashion firm, has raised its pre-series a round, which was co-led by Bestvantage Investments and other angel investors. The designs at ABIS are handcrafted with cutting-edge plant-based materials acquired from all around the world and are a contemporary interpretation of Indian history and its customised crafts. The first company to use leather substitutes like Piatex (made from recycled pineapple leaves), apple skin leather, and Desserto cactus leather is ABIS. The business collaborates with talented local craftspeople and provides them with sustainable livelihoods, fair trade pay, and better working conditions.
“As early movers in the sustainable area, we are devoted to designing items that provide ethical options and promote artisan livelihoods without compromising on aesthetics,” says SriramSwaminathan, co-founder and CEO of ABIS.
The goal of ABIS, according to Sriram, is to “pioneer a sustainable fashion movement in India and become a $100 billion brand in the next five years while focusing on positive unit economics.”
AnuradhaAlurkar, founder and MD of ABIS, states, “We’re eager to introduce Indian crafts to the globe through our cutting-edge functional items that are unique and environmentally sustainable. These funds will be applied to building a strong workforce, scaling operations, expanding the company’s international reach, and improving brand memory. By developing better materials and goods for our community of conscientious consumers, which is growing constantly, we hope to have the biggest effect possible.
The company’s most recent product lines include a collection of sustainable shirts for men made from hemp, kala cotton, and light organic corduroy, as well as high-end purses and shoes manufactured from Piatex and apple leather. All of ABIS’s products are currently sold online via its own e-commerce website. “We are pleased to inform that pre-series A has concluded.