Indriya by Aditya Birla Jewellery has opened its new store at GRANDTHUM by Group 108 in Greater Noida West. The store is the first retail outlet to start operations at the development.
The opening brings the premium jewellery brand to the region. At the same time, it starts GRANDTHUM’s retail operations and gives consumers their first look at the new retail destination.
Meanwhile, more brands across retail, dining and entertainment are expected to join the development. The Indriya store therefore offers an early look at GRANDTHUM’s wider consumer proposition.
GRANDTHUM Starts Its Retail Journey
Group 108 is developing GRANDTHUM as a mixed-use commercial destination. The project brings together retail, dining, entertainment and office spaces.
As a result, the Indriya opening marks an important step in the development’s retail journey. Additional brands will join the destination as the project progresses.
Furthermore, the growing retail mix will give consumers more options across different categories.
Commenting on the opening, Dr. Amish Bhutani, Managing Director, Group 108, said:
“A project starts to feel different once people begin using it. With Indriya opening its doors, Grandthum has reached that point. The store gives us the first glimpse of the retail environment we have been working towards, and we are excited to see more brands gradually join the development and add to its character.”
Sanchit Bhutani, Managing Director, Group 108, said:
“Indriya’s entry into Grandthum adds a new dimension to our retail offering. Greater Noida West is seeing a steady transformation in its consumer and commercial landscape, and the arrival of established brands is an important part of that evolution. We believe the new store will add to the overall retail experience at Grandthum and provide consumers with greater choice within a well-connected commercial environment.”
Expanding Retail Destination in Greater Noida West
GRANDTHUM sits in Greater Noida West, serving the area’s growing residential and commercial catchment.
In addition, the development aims to bring together a diverse mix of retail brands. Dining and entertainment options will further expand the consumer experience.
As the project grows, more brands can add to the destination’s retail mix. This will help create a broader environment for shopping, dining and leisure.
Overall, Indriya’s opening starts a new phase for GRANDTHUM. The store also sets the stage for further brand launches across the development.
