Indriya by Aditya Birla Jewellery Opens First Store at GRANDTHUM

Indriya by Aditya Birla Jewellery has opened its new store at GRANDTHUM by Group 108 in Greater Noida West. The store is the first to begin operations at the development.

The opening introduces the premium jewellery brand to the region. It also marks the start of GRANDTHUM’s retail offering. More brands across retail, dining and entertainment are expected to follow.

With Indriya now operational, GRANDTHUM has welcomed its first active retail brand. The launch gives consumers an early look at the development’s retail proposition. It also marks the beginning of a broader rollout of brands and consumer experiences.

GRANDTHUM Begins Retail Operations

The opening provides an early view of the larger destination being developed by Group 108. GRANDTHUM is planned as a mixed-use commercial development.

The project brings together retail, dining, entertainment and office spaces. Its retail environment is expected to expand as additional brands begin operations.

Commenting on the opening, Dr. Amish Bhutani, Managing Director, Group 108, said:

“A project starts to feel different once people begin using it. With Indriya opening its doors, Grandthum has reached that point. The store gives us the first glimpse of the retail environment we have been working towards, and we are excited to see more brands gradually join the development and add to its character.”

Sanchit Bhutani, Managing Director, Group 108, said:

“Indriya’s entry into Grandthum adds a new dimension to our retail offering. Greater Noida West is seeing a steady transformation in its consumer and commercial landscape, and the arrival of established brands is an important part of that evolution. We believe the new store will add to the overall retail experience at Grandthum and provide consumers with greater choice within a well-connected commercial environment.”

Expanding Retail Destination in Greater Noida West

Located in Greater Noida West, GRANDTHUM is positioned to serve the area’s growing residential and commercial catchment.

As the development progresses, its retail offering is expected to bring together a diverse range of brands. Dining and entertainment options will further complement the retail mix.

With Indriya as its first operational store, GRANDTHUM has begun the next phase of its development as an integrated consumer destination.