Indian Silk House Agencies has strengthened its national retail expansion with the opening of its first store in Maharashtra in Nashik.
The launch marks the brand’s 65th store nationwide and represents a significant milestone as it enters a new regional market. Known for its legacy in handwoven sarees, the brand introduces its celebrated “Sarees of India” collection to customers in the region.
With a heritage spanning more than five decades, Indian Silk House Agencies works with over 15,000 artisans across 60+ weaving clusters across India, highlighting traditional craftsmanship and authentic handloom techniques.
Gudi Padwa Edit Introduced for the Region
To celebrate the festive season, the Nashik store features a special Gudi Padwa Edit, presenting festive silk sarees curated for the occasion.
The store showcases a wide range of collections, including:
Bengal Classics
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Kantha
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Baluchari
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Matka
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Tussar
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Cotton sarees
South Special
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Kanjivaram
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Kanchipuram
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Arni silks
Heritage Collection
The store also presents iconic weaves from across India such as:
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Banarasi
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Katan Banarasi
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Hyderabadi Katan
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Ikkat
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Bandhej
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Paithani
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Gadwal
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Uppada
These collections cater to customers seeking both everyday elegance and festive occasion wear.
To mark the launch, the brand is offering an inaugural flat 10% discount across collections until 20 March 2026.
Brand Perspective on Maharashtra Expansion
Speaking on the launch, Darshan Dudhoria said:
“Nashik marks our gateway into Maharashtra, a state with a deep and enduring connection to textiles and traditional weaves. As one of the region’s important cultural and pilgrimage centres, Nashik brings together heritage, commerce and a strong appreciation for traditional craftsmanship. With this expansion, we are delighted to introduce the ‘Sarees of India’ to customers in the state. Through this store, we hope to offer customers access to authentic handwoven sarees from weaving clusters across the country while celebrating India’s rich textile heritage and supporting the artisan communities that sustain these traditions.”
Expanding National Retail Footprint
Indian Silk House Agencies currently operates 65 stores across 15 states and continues to strengthen its presence across Tier I to Tier IV cities.
The brand is also expanding its omni-channel strategy through its direct-to-consumer platform, allowing customers to access its collections both in-store and online.
The Nashik launch marks an important step in the brand’s strategy to introduce authentic Indian handloom sarees to new regional markets, while continuing to support artisan communities through long-term partnerships and responsible retail growth.
