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CARATLANE LAUNCHES THEIR LATEST COLLECTION ‘MOGRA’

Published: September 16, 2022
Author: Fashion Value Chain

CaratLane, India’s leading omni-channel jewellery brand is ready for a diamond studded celebration this festive season with the introduction of their first of its kind collection in India, Mogra. The collection is an ode to everyone’s beloved flower Mogra, reimagined in gold & diamonds. The collection features a diverse range of jewellery such as rings, earrings, bracelets, neckwear, and every design is as distinctive & fresh as the silhouette of the fragrant ivory flower.

The designs in this collection feature rice pearls that are used for the first time ever to get as close to the inspiration as possible & stunning diamonds micro set within the delicate contour of the golden petals. The designs are crafted using 3D printing technique to revive the intricate curves & folds of the bud to bloom stages of the flower. The Mogra collection will be your ideal choice for all the festive moments when you’re looking for a glamorous yet classy look.

The ‘MOGRA’ collection, which is already a customer favourite, is designed for those who love to stand out in the crowd. Drawing from the unique folds of the Mogra flowers that blooms gorgeously at night, these designs are moulded into intricately detailed 14KT gold jewellery, with the diamonds placed closer together, giving them a more natural, cluster like look and an enhanced shine.

Talking about the collection, Kinnari Shah, Head Of Design & Merchandising, said “Mogra evokes a feeling of nostalgia the moment we smell the fragrance. The beauty lies in all forms of Mogra from bud to full bloom. We wanted to do justice to the inspiration, by capturing the minute details of the flower and translate it into our jewellery, from the fine viens holding the bud to the texture on the petals. We have used rice pearls for the perfect representation of the buds & micro setting, where each diamond is set under the microscope for a smooth diamond cluster look. All the designs in our collection are Versatile and will compliment both indo western outfits, perfect for the upcoming festive season.”

About CaratLane:

CaratLane – a Tanishq Partnership, India’s first omnichannel jewellery brand was founded in 2008, by MithunSacheti and SrinivasaGopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspiration from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery that makes the wearer ‘feel’ beautiful, and draws out her compelling individuality, inner confidence and self-esteem.

With a strategic investment from Titan Company Limited, CaratLane is now partnered with India’s largest retail jeweller, Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles – enabling CaratLane to grow as India’s 21st-century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane also has over 100 stores across the country! The CaratLane stores bring a seamless jewellery buying experience with access to all jewellery. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment to get their desired jewellery delivered at their doorsteps and try them at their comfort, with no obligation to buy. Facilitating the diamond-buying experience in India, CaratLane stores also include a Solitaire Lounge personalised with a highly skilled team to assist customers to find the perfect solitaire.

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