The Indore fashion show was the first event of the womenswear brand Kazo’s “Flower Power” campaign. In a dramatic fashion, the brand debuted its newest western wear line, which was introduced by models walking through one of the biggest malls in the city while holding enormous bags of flowers.
According to Divya Aggarwal, creative director of Kazo, “The ‘Flower Power Campaign’ by Kazo is a heartfelt celebration of modern women- those who embrace their unique spirit and blaze their own trails.” “We hope to provide happy moments and gestures of gratitude through our on-the-ground activations, so that every woman feels appreciated and empowered. We are growing nationally and have already won awards for our inventiveness. With this program, we hope to celebrate the diversity of women and give them a sense of empowerment each and every time they enter our doors. The essence of true style lies not just in what you wear, but also in how it makes you feel.
The company is interacting with new consumers and building brand recognition in Mumbai, Delhi, Punjab, and Kolkata by bringing its “Flower Power” campaign. The collection, which features flowery motifs for flowy dresses, matching sets, and sophisticated casual wear, is inspired by the modern lady.
In July 2007, Deepak Aggarwal established Kazo Fashion Private Limited in New Delhi with the intention of reinventing rapid fashion. According to the label, the brand offers cheap fashion that combines refinement and current trends, catering to a wide range of client demographics.
