Addressing consumer desire for vibrant color in everyday performance apparel made with natural fibers
August 29; Seoul, South Korea – A collection of vibrant cellulosic knits made possible by CREORA® Color+ Spandex has been co-created by Birla Cellulose, a global leader in viscose staple fiber (VSF), and Hyosung, a comprehensive supplier of sustainable textile solutions and the largest manufacturer of spandex in the world. The goal of this collaboration is to create a world where vibrant colors blend effortlessly with stretchy comfort.
“This initiative’s core is the fusion of science and style,” stated Abir Chakrabarti, Joint President of Grasim Industries Limited-Pulp & Fiber, the Aditya Birla Group’s flagship firm that runs Birla Cellulose factories in India.”Our development and research teams are always trying to find the ideal ratio between the elasticity of spandex and the absorption of dyes.
It is difficult to obtain an all-over, rich color when dyeing normal spandex with natural fibers like cotton, rayon, and modal since it does not take color well. CREORA® Color+ Spandex, a unique reactive dyeable spandex designed for natural mixed fabrics, was consequently developed by Hyosung. With the added advantage of offering deeper, richer, all-over color in natural and cellulose fabrics without grin-through,
“Dyeable spandex knit fabrics open worlds of possibilities for designers and creators across multiple end-uses,” said Dinesh Keswani, Hyosung Director Technical and Business Development, India. “As a comprehensive provider of textile solutions dedicated to assisting our partners throughout the entire value chain in addressing complex material challenges.
“Sustainability takes center stage in this era of conscious consumerism,” Mr. Chakrabarti stated. Our fabric aims to lessen its impact on the environment in addition to being aesthetically pleasing. We are reducing water, energy, and waste overall with improved shade depth by using man-made cellulosic dyeable spandex knit fabric. Our dedication to a cleaner, greener world is a positive step in that direction.
Birla Cellulose asserts that while innovation is not without its hurdles, each one is an opportunity for growth and learning. The company is thrilled with its current state of development and can’t wait to present to clients the new cellulosic knit range created with CREORA® Color+ Spandex.
About Birla Cellulose
Birla Cellulose is a world leader in Viscose Staple Fibre (VSF) and has a commendable position with major world market share. Our product portfolio includes Livaeco™ by Birla Cellulose, Birla Modal™, Birla Excel™, Birla Viscose™, Birla Spunshades™. Birla Cellulose fibres are of natural origin, moisture absorbent, have soft feel, and are completely biodegradable. As an extremely versatile and easy to blend, Viscose Staple Fibre by Birla Cellulose is widely used in apparels, home textiles, & nonwoven applications.
