Industry Updates

How T-Series’ Smart Marketing Strategies Led to the Triumph of ‘Animal’

Published: December 13, 2023
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T-Series internal marketing team orchestrated a triumphant marketing strategy for the Bollywood blockbuster Animal, turning it into a cinematic sensation. The campaign commenced with an audio teaser, unveiling a star-studded cast which built the initial intrigue. Fast forward to 2022 is when the team unveiled the powerful first look poster of Ranbir Kapoor on New Years Eve. After this there was no stopping!

Actor Ranbir Kapoor along with Producer Bhushan Kumar and Director Sandeep Reddy Vanga

For the first time ever, the audiences witnessed a ‘Pre-Teaser‘ of a film which left the nation stunned. The team then released teaser of the film followed by the blockbuster song ‘Satranga‘ and then we saw a once in a lifetime moment. Ranbir Kapoor’s surprise visit on Arijit Singh’s concert while he sang the song was truly a moment to remember. Furthermore, utilizing cricket fervour, a special collaboration of Ranbir Kapoor during a World Cup match garnered attention, seamlessly integrating Animal into the sports spectacle.

Well, the team didn’t just stop there, the special cut of the film’s teaser featured on the Burj Khalifa, followed by a visit to Dubais Global Village with the resounding beats of Arjan Vailly amongst 40k crowd, adding a global dimension.

Domestically, exclusive previews of the trailer for the Mumbai press was followed by a grand trailer launch in Delhi generated industry buzz. A strategic album launch with Spotify and a three-city tour in the South, culminating in a pre-release event in Hyderabad with regional stars, tapped into diverse markets. Producer Bhushan Kumar acknowledges the exceptional dedication of the in-house marketing, led by Shivam Chanana, Rahul Dubey, and Mita Choudhary, for successfully executing a series of consecutive events to reach to the global audience.

Collaborating with major media houses, a half-hour segment provided deeper insights, while late-night and early morning shows in Mumbai accommodated diverse schedules. Responding to demand, Bobby Deols entry song premiered on YouTube, maximizing online engagement.

Continuing the connection post-release, T-Series made the theme song and Ranbir Kapoor’s entry song available, solidifying Animal as a marketing triumph in Bollywood.

Commenting on the campaign, Producer Bhushan Kumar said, “The marketing and promotional strategy of Animal was meticulously planned and executed. We treated the film not just like a film, but an event and are happy that it has registered in the far corners of the country.”

Applauding the marketing efforts of the team, Sandeep Reddy Vanga said, “The immense happiness expressed by the entire team and I confirms the invaluable contribution and impact that the marketing and promotional campaign made on the overall success of Animal. It’s a resounding success for the team.”

Echoing this sentiment, Pranay Reddy Vanga said, “The dedication and expertise of the Animal marketing team have undoubtedly set a high standard for future marketing and promotion endeavors in entertainment.”

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