Honasa Consumer’s haircare brand Bblunt has surpassed the Rs 100 crore mark in annual revenue. The cruelty-free brand is expanding its product line and consumer base.
“We are extremely thrilled with Bblunt’s achievement of reaching an annual run rate of Rs 100 crore and growing the brand four times since the acquisition,” said Honda Consumer Limited CEO Varun Alagh, according to India Retailing. “From the outset, we were confident in the brand’s potential and knew that our strategic playbooks could drive its expansion.”
Bblunt specializes in haircare products for Indian hair varieties and demands, offering everything from shampoos and conditioners to hair masks and dry shampoos, according to its Facebook page. The brand also sells vivid hair dyes and styling products.
“Our success is rooted in a strategic approach that nurtures brands resonating with modern consumers who value both affordability and the freedom to experiment,” according to Alagh. “As we continue to leverage data-driven insights and prioritize digital-first strategies, we remain committed to setting new benchmarks in the beauty and personal care industry.”
Bblunt sells through its direct-to-customer e-commerce site and Honda Consumer’s multi-brand store. Honasa Consumer owns several beauty and personal care brands, including Mamaearth, Aqualogica, and The Derma Co, among others.
