Senco Gold & Diamonds Strengthens Varanasi Presence with Second Store Launch
Senco Gold & Diamonds, one of India’s premier jewelry retailers, has opened its second store in Varanasi and 174th nationwide, located at H.K. Das Shopping Plaza, Bhelupur. The spacious 4600 sq. ft showroom was inaugurated by Bhojpuri star Akshara Singh, adding a touch of celebrity charm to the celebration.
The new outlet features a diverse jewelry range—from contemporary lightweight pieces in the Everlite collection to wedding staples from the Shagun and Gathbandhan collections, catering to all customer needs.
Speaking about the launch, Joita Sen, Director of Senco Gold & Diamonds, expressed enthusiasm for expanding in the culturally rich city, promising a fusion of traditional and modern designs with exceptional craftsmanship. Dhaval Raja, Chief General Manager, noted the perfect timing during the wedding season and emphasized the brand’s legacy of excellence and trust.
Akshara Singh praised the brand’s elegance and said she was delighted to be part of the unveiling, calling the new collection a harmonious blend of tradition and style, suited for the people of Varanasi.
Celebrating over 80 years of legacy, Senco Gold & Diamonds continues to grow its footprint across India. The launch featured special offers, exclusive new collections, and a warm response from jewelry lovers in the city.
