Technologies

Holostik Champions Brand Protection at TAF 2025

Published: April 7, 2025
Author: Fashion Value Chain

Holostik reinforced its leadership in anti-counterfeiting and brand protection as the Registration Partner at the 6th Traceability and Authentication Forum (TAF) 2025, held on March 17–18 at Eros Hotel, New Delhi. Organized by ASPA in collaboration with The Rise, the event brought together top industry experts, policymakers, and tech innovators to explore cutting-edge solutions in authentication and traceability.

Ankit Gupta, Vice President of ASPA and Joint Managing Director at Holostik, inaugurated the event and moderated a key panel discussion titled “Physical and Digital Technology: The Cornerstones of Authenticity.” The panel explored the integration of holograms, tamper-evident labels, blockchain, AI, and IoT to create layered, secure ecosystems for brands.

Holostik showcased its end-to-end “phygital” solutions, merging physical security with digital technologies. Its digital arm, Utopia Digitech, highlighted blockchain-enabled SaaS platforms for product verification, warranty tracking, and system integration.

Holostik’s presence at TAF 2025 underlined its continued commitment to combating counterfeiting through advanced innovations that protect brands, consumers, and supply chains.

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