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H&M Unveils Fourth Store in Pune with Exclusive H&M Home Collection

Published: December 1, 2023
Author: Fashion Value Chain

In a spectacular fashion moment, H&M, the renowned global style icon celebrated for its winning combination of trendsetting fashion and commitment to sustainability, has proudly opened its fourth store in Pune at Phoenix Mall of The Millennium. This grand launch brings an extra dose of excitement as it introduces H&M Home, a concept poised to revolutionize home decor for Pune’s fashion-savvy residents.

Imagine stepping into a 2118 sq mt haven of fashion delights, offering a diverse array of products tailored to cater to the distinctive tastes of every shopper. H&M, with its inviting price range starting at just Rs 399 for ladies, divided, and kids, and Rs 499 for men, is reshaping the accessibility of fashion. Taking center stage is the store’s enchanting Holiday Campaign, showcasing standout pieces that capture the spirit of the season. From the refined poplin tuxedo shirt to the captivating cropped sequin jacket with bow tie-ups, the collection exudes the contemporary elegance that has made H&M a global fashion leader. To sweeten the deal, the annual Black Friday sale promises members an exclusive 50 percent discount on selected articles, adding an irresistible allure to high fashion.

But the fashion extravaganza doesn’t conclude there. Welcome H&M Home, an exciting addition that breathes new life into Pune’s home decor scene. Beyond the racks of chic clothing, explore a thoughtfully curated range of high-quality bed linens, timeless dinnerware, and captivating home decor items, all crafted to complement a variety of interior styles. From on-trend statement pieces to enduring classics, the H&M Home collection empowers Pune’s residents to effortlessly infuse their living spaces with style. Here’s the clincher – with prices starting at just Rs 149, H&M is making luxury home decor accessible to all, offering an affordable way for customers to express their unique style in every corner of their lives.

Pune, brace yourself for a fusion of fashion and home decor in the most stylish embrace. H&M has arrived, ready to redefine your style, from wardrobe to living room, one chic piece at a time.

Commenting on this milestone, Yanira Ramirez, Country Sales Manager, H&M India, stated, “We have seen incredible love for H&M HOME since its launch in India in 2022, and now, we are thrilled to bring this experience to Pune. H&M Home represents not just stylish living but also the comfort and personal expression that your home deserves. With this new addition, we aim to not only provide fashion but also the latest home décor inspiration, from elegant bedding to trendy tableware, and everything in between. Our endeavor is to continue offering the best in home and fashion with great quality at the best price, all while ensuring our commitment to sustainability remains unwavering.”

In alignment with the company’s sustainability efforts, the new store supports H&M’s Garment Collect initiative, inviting customers to bring in clothing and textiles for recycling, regardless of the brand or condition, at the store. H&M India is now conveniently present in Phoenix Mall of The Millennium, Pune, alongside Phoenix Market City, Amanora Mall, and Westend Mall, as well as online at www.hm.com and Myntra.com.

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