Himalaya Wellness Makes an Elevated Beauty Move with Mithila Palkar in “Unspot Your Natural Glow” Campaign
Nature meets science in a powerful skincare promise for the modern woman
Himalaya Wellness has taken a bold step in beauty with its new Himalaya Turmeric Range campaign, launched ahead of International Turmeric Day on October 8. Featuring actor and youth icon Mithila Palkar, the campaign marks a new chapter for the brand’s skincare line. It blends time-tested natural ingredients with modern science to deliver authentic, radiant skin. Thus, it celebrates confidence, individuality, and natural beauty.
Unspot Your Natural Glow
The campaign’s key message, “Unspot Your Natural Glow,” speaks directly to today’s women. They value real beauty over artificial perfection. Himalaya’s Turmeric Range—featuring a gentle face wash, a potent serum, and a dark spot–clearing cream—addresses uneven tone and dark spots. Moreover, the products combine organically sourced turmeric, niacinamide, and glycolic acid to help skin regain its natural radiance.
Studies show that nearly 80% of Indian women experience uneven skin tone.
Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness, said,
“This range is our answer to that need — a fusion of nature and science that not only clears dark spots but reveals the skin’s natural glow.”
Visual Storytelling with Meaning
The campaign film captures Mithila Palkar in a golden-hour setting illuminated by fireflies. The light becomes a metaphor for glowing skin and inner brightness. Meanwhile, the visuals highlight confidence and authenticity—qualities Mithila is admired for.
Mithila Palkar shared,
“I truly connect with the idea of celebrating your natural skin. In a world obsessed with filters and perfection, Himalaya’s message feels refreshing and empowering.”
Blending Nature and Science
Ragini Hariharan, Marketing Director – Beauty & Personal Care, added,
“This campaign is a celebration of the modern woman — discerning, confident, and looking for skincare that aligns with her values. Turmeric has always been a hero in Indian skincare, and by combining it with niacinamide and glycolic acid, we’re offering results that are both effective and trustworthy.”
Furthermore, Abhishek Ashat, General Manager – Face Care Category, Himalaya Wellness, stated,
“With the Unspot your Natural Glow campaign, the Himalaya Turmeric range addresses one of the most common skin concerns — dark spots. By blending organically sourced turmeric with niacinamide and glycolic acid, we’ve created a clinically tested formula that clears dark spots and reveals natural glow, staying true to Himalaya’s promise of effective, nature-backed skincare.”
Reaching Audiences Nationwide
The campaign is being rolled out across digital platforms, retail outlets, and festive outdoor activations. This ensures a strong 360° presence during the celebratory season. Additionally, Himalaya is launching an influencer-led activation on International Turmeric Day. Influencers across India will highlight the golden root’s skincare benefits, further amplifying the campaign’s reach.
A New Era for Natural Beauty
With this campaign, Himalaya Wellness is not just entering the beauty category—it is redefining it. The Turmeric Range is more than skincare; it represents a movement that blends authenticity, confidence, and the power of nature.
Watch the DVC: https://www.youtube.com/watch?v=F06w3vVfejE
