Himalaya Wellness, one of India’s most trusted personal care brands, has partnered with the Indian Women’s Ice Hockey Team to launch the Himalaya Cocoa Butter Intensive Serum Body Lotion. The new #StrongWomenSoftSkin campaign celebrates women who show strength, determination, and care in everything they do.
This innovative lotion combines serum benefits with 100% natural-origin extracts for deep and lasting nourishment. The digital video campaign features the Ice Hockey Team as they prepare for the game, using the lotion before stepping onto the ice. The film draws a parallel between skin protection and athletic resilience, showing how the lotion keeps skin soft and hydrated even in extreme cold.
Enriched with natural cocoa-infused serum, the lotion provides 48-hour moisturization and maintains a pH 5.5 balance for lasting protection.
Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness, said,
“Partnering with the Indian Women’s Ice Hockey Team allows us to celebrate strength and resilience—values that have always been at the heart of Himalaya Wellness. Through this collaboration, we want to remind women that while they chase their goals, Himalaya Lotion cares for their skin every step of the way.”
Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, added,
“This campaign truly reflects our product’s promise—endurance, care, and protection even in the toughest conditions. It also reinforces our belief in innovation rooted in nature. From initiatives like the Women’s Premier League to our 1derwoman program, Himalaya continues to empower women who lead with purpose and inspire others.”
Harjinder Singh, General Secretary, Ice Hockey Association of India, said,
“Playing on ice demands exceptional strength and focus. Our partnership with Himalaya Wellness feels natural because their philosophy of care mirrors our values of endurance and perseverance.”
Sunita Murthi, Co-founder, Chapter 5, commented,
“Our idea was to connect the spirit of sport with personal care. #StrongWomenSoftSkin shows that just as athletes depend on endurance to overcome challenges, skin too needs care that stays strong in every condition.”
With this collaboration, Himalaya Wellness continues to merge nature with science, offering products that empower women to face challenges confidently while caring for their skin.
Watch the DVC here: https://youtu.be/Dkv6zOaw1_A
