Herbelin, a French watchmaker, has teamed with India’s leading premium watch retailer, Helios from Titan Ltd., to enter the Indian market.
Helios will launch over 40 Herbelin watches in nine stores in key metro and Tier 1 cities as part of this agreement.
In phase two, it intends to introduce Herbelin to over 20 retailers in Tier 2 cities such as Chandigarh, Lucknow, and Visakhapatnam.
In a statement, Rahul Shukla, Titan Ltd.’s chief sales and marketing officer for the timepieces division, stated, “We are delighted to welcome Herbelin to our carefully curated collection at Helios.” This collaboration represents a key milestone in our planned growth into the premium segment. With our expanding foreign portfolio and expanding retail network, we are determined to maintain our 35 percent growth pace in 2024–25 while addressing the needs of our discerning, brand-conscious clients.”
Benjabin Theurillat, Herbelin’s associate director, stated, “We are thrilled to officially launch our brand in India, a market brimming with opportunity and growing affluence.” India’s continually changing consumer landscape makes it a great location for our brand expansion. This introduction marks an important milestone in our global expansion, as we proudly provide quality French horology to the Indian market.”
Helios owns 45 international brands and has a network of over 240 outlets in more than 95 cities.
