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Harley-Davidson Unveils Exciting New Collection in Collaboration with Jason Momoa

Published: July 24, 2023
Author: Fashion Value Chain

Harley-Davidson and actor Jason Momoa have partnered to create an exciting new lifestyle collection called On The Roam x Harley-Davidson. This exclusive collection pays homage to Momoa’s deep admiration for the brand, which is rooted in the values of freedom and authenticity, seamlessly merging with his artistic and unique aesthetic.

On The Roam is one of Harley-Davidson’s H-D Collections, which offers a range of distinct lifestyle apparel lines. Specifically designed for individuals who crave exhilarating adventures and embrace the open road, On The Roam empowers individuals to create their own narratives.

Combining Momoa’s distinctive style with a rugged allure, the On The Roam collection features a variety of effortlessly wearable pieces that exude a perfectly worn-in feel. From durable outerwear to timeless tees and shirts, each item within the collection is crafted to withstand the demands of a nomadic lifestyle.

This distinctive collection highlights the mutual dedication to excellence and artistry shared by both Harley-Davidson and Jason Momoa. Notable items include rugged cargo pants, stylish graphic tees and tanks, and a sleek leather pullover. The designs in the collection pay homage to Harley-Davidson’s storied history, such as the Crescent Harley Hoodie with graphics reminiscent of the brand’s 1930s racing apparel, and The Knucklehead Hoodie inspired by the iconic circa ’36 Knucklehead engine, which happens to be Momoa’s favourite Harley-Davidson engine.

Momoa shared his thoughts on the collection, stating, “The On The Roam collection was born from my deep love for Harley-Davidson. With this collection, we celebrate 120 years of Harley-Davidson, embracing the spirit of adventure and empowering us to write our own narratives – the freedom to roam in the wild and seize every moment.”

Guided by Momoa’s creative vision and active involvement in the design process, the On The Roam collection emanates a genuine and daring essence. Taking inspiration from Harley-Davidson’s storied legacy, Momoa’s creations effortlessly convey a narrative of freedom, uniqueness, and the quest for extraordinary adventures.

In conclusion, the On The Roam x Harley-Davidson collection represents a vibrant collaboration between Harley-Davidson and Jason Momoa. This exclusive line captures the essence of freedom, authenticity, and the untamed allure of the open road, offering individuals the opportunity to curate their own unique stories through fashion.

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