Gymshark, a popular retailer, is betting on the comeback of the sweatband as a fitness accessory. Their latest offering, the Diffuse Sweat Headband, is designed to cater to the needs of the black community while being suitable for all hair types.
The headband, aimed at supporting individuals during their fitness journey, is sweat-wicking and versatile, offering multiple wear options to minimize distractions and provide coverage for most of the head.
To promote the launch, Gymshark has partnered with media personality and hair brand owner, Whitney Adebayo, who will serve as an ambassador for the product.
With a double-layer construction and stretch-to-fit material, the headband is designed to accommodate various hairstyles, including wigs and box braids. The sweat-wicking feature ensures moisture is transferred away from the skin, keeping users comfortable during workouts.
Nichola Harris, Gymshark’s Senior Designer of Headwear and Accessories, emphasized the inclusivity of the design, aiming to eliminate barriers for people with textured hair when it comes to working out. The goal is to enable everyone, regardless of hair type, to focus on their workout without worrying about their hair.
