Green Story, a leading sustainability platform helping fashion brands and manufacturers measure and communicate their environmental impact, has announced the appointment of Tricia Carey as a Strategic Advisor. This partnership strengthens Green Story’s mission to drive sustainability in the fashion industry through data-driven transparency and impact measurement.
With over 25 years of experience in the textile and apparel industry, Tricia Carey has been at the forefront of sustainable innovation, circular economy strategies, and industry collaboration. Her expertise in aligning business growth with environmental responsibility has made her a key player in reshaping sustainable supply chains.
Throughout her career, Tricia has led pioneering initiatives in the industry. At Lenzing Fibers, she played a significant role in expanding the TENCEL brand in North America, establishing it as a benchmark in responsible fiber innovation. She also founded Carved in Blue, a widely recognized platform fostering dialogue on sustainability. More recently, at Renewcell, she was instrumental in promoting Circulose, a breakthrough recycled material that redefined circular fashion.
Akhil Sivanandan, CEO of Green Story, expressed his enthusiasm for Tricia’s appointment:
“We are excited to welcome Tricia Carey to Green Story. Her leadership in sustainability and her ability to drive collaboration align perfectly with our mission. Her expertise will be invaluable in making sustainability measurable, transparent, and actionable for brands and manufacturers.”
Tricia Carey also shared her excitement about this role, stating:
“Green Story is revolutionizing how the fashion supply chain approaches sustainability. As demand for accountability grows, Green Story provides businesses with the tools to make meaningful, data-driven decisions. I look forward to working with Akhil and the team to drive industry-wide progress.”
With Tricia’s guidance, Green Story aims to further its impact by helping fashion brands measure, communicate, and enhance sustainability efforts, fostering a more responsible and transparent future for the industry.
