Green practices are maintained by the denim business.

Published: April 26, 2024
Author: Fashion Value Chain

One of the pillars of fashion is the denim industry. The 11th Global Conference on Global Warming, held in 2023, created and marketed over 260 million pairs of denim items annually, according to a study.

According to data analytics portal Statista, the worldwide denim jeans market is expected to grow from $64 billion in 2022 to around $95 billion by 2030. Just behind China and Pakistan, India is the world’s third-largest exporter of denim fabric, holding an 11% market share, according to Textile Insights.

Beneath its fashionable appearance is a convoluted network of sustainability issues that need to be addressed. The risks to society and the environment are growing as a result of increased manufacturing quantities, and international sustainability organizations are beginning to closely monitor denim manufacturers.

A report by Levi Strauss & Co. highlighted that 3,781 liters of water are consumed in the production of a single pair of Levi’s 501 jeans. This figure includes the water demands for growing cotton, known for its high thirst, as well as the water necessary for fabric processing such as dyeing and washing stages.

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