Fashion Updates | Retailer

ODN Bags the Mandate to Develop Top-Notch Digital Content for Luxury Brands’ Retailer ‘Iconic’

Published: April 19, 2024
Author: Fashion Value Chain

ODN pioneer in e-commerce and Shop-Now Content™ strategies, today announced that it has bagged the e-commerce creatives and content mandate for E-commerce platform ‘Iconic’ along with their high-end in-house brand Iconic and international luxury brands including GANT, Armani Exchange, DKNY, Antony Morato & True Religion.

Iconic, which deals in fashion, innovation and lifestyle categories through the e-commerce platform along with 25+ retail outlets in cities like Delhi, Gurgaon, Noida, Bangalore, Hyderabad, Ahmedabad, Bhubaneshwar, Jaipur, Jodhpur, Udaipur, Ludhiana, Mumbai and many more.

ODN has been tasked with creating and deploying comprehensive and high-octane e-commerce Product Detail Page (PDP) content for Iconic. This includes conceptualizing and conducting e-commerce catalog shoots, crafting search-friendly and optimized product descriptions, taking listings live on all online marketplaces, and ensuring consistent content deployment across channels.

ODN specializes in developing comprehensive PDP content for various e-commerce platforms along with creating visual elements like high-quality images and videos, as well as informative and search-friendly written content, all designed to increase conversion by increasing the visibility of the products and helping customers.

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