BRAND COLLECTION | Fashion Updates


Published: March 7, 2024
Author: Fashion Value Chain

Michael Kors is pleased to announce its newest campaign with Global Brand Ambassador Dahyun, member of the global group TWICE. Captured by photographer Kim Hee June, the campaign channels this season’s easy, modern glamour, mixing the relaxed and casual with the sleek and chic. 

For the campaign’s imagery and accompanying videos, Dahyun captivates in looks from Spring 2024 MICHAEL Michael Kors. The musician, whose full name is Kim Da-hyun, has established a close relationship with the brand over the past few seasons, attending both the Spring/Summer and Fall/Winter 2023 Michael Kors Collection runway shows during New York Fashion Week and starring in the Fall/Holiday 2023 MICHAEL Michael Kors campaign. Dahyun recently was also in attendance for the Fall/Winter 2024 Michael Kors Collection runway show this February.

“Dahyun is energetic, animated and has truly captured a global audience. From her incredible talent to her individual style, she’s the perfect representation of our brand,” said designer Michael Kors.  

For Spring 2024, Michael Kors channels a self-assured approach to dressing with a focus on chic, relaxed separates. There’s an easy, modern glamour to the ready-to-wear, with accessories that underscore the effortless yet high-impact mood. The spotlight is on two new shoulder bags, the Colby and the Tribeca, both polished, versatile designs that work day and night. The campaign made its debut on March 1, 2024 with ads running worldwide throughout the spring seasons. The images will appear in digital outlets, as well on social media platforms and through traditional outdoor media placements. 

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