– Brings deep expertise across retail, media, and content creation domains
Rasul Bailay, a seasoned business journalist, has been appointed Chief Communications Officer of Ace Turtle, India’s top technology-native retailer, the company stated today. In his new position, Rasul will be in charge of the company’s corporate communications strategy, which will include managing strategic projects and public relations. He will also collaborate closely with the executive team on projects that support the company’s long-term goals.
Rasul has over 26 years of extensive experience in business journalism and is particularly skilled at covering the Indian retail sector and the country’s consumer economy. He has contributed to internationally renowned magazines like Financial Express, The Economic Times, Mint, and The Wall Street Journal. For both Indian and international audiences, he has written about a wide range of topics, including politics, economics, technology, and telecommunications. Previously, he served as ETRetail.com’s Founding Editor. He was the Group Managing Editor of Images Group in his most recent position, where he oversaw the ten-person editorial staff that produced captivating print and digital content.
Commenting on the appointment, Nitin Chhabra, CEO, ace turtle said, “Rasul’s deep understanding of the Indian retail industry and his proven ability to craft compelling narratives will be instrumental in shaping ace turtle’s corporate communications strategy. As we continue to transform the retail industry with industry-leading technology platforms and solutions, Rasul’s expertise will help us strengthen our engagement with key stakeholders and amplify our story.”
Expressing his excitement, Rasul Bailay, Chief Communications Officer, ace turtle said, “I am delighted to be a part of ace turtle’s journey as it continues to redefine retail with its proprietary and industry-leading technology platforms and solutions. Having observed the evolution of the retail industry closely over the years, I look forward to working with ace turtle’s leadership team to further the company’s vision and communicate its story to various stakeholders.”
Ace Turtle has greatly increased the size of its executive staff since 2023 to facilitate quick and long-term growth as it keeps growing its portfolio of licensed brands. Ace Turtle is the sole licensee of the well-known international denim brands Lee® and Wrangler®, the California-based casual wear brand Dockers® for India and other South Asian regions, and the internationally recognized toy store chains Toys “R” Us® and Babies “R” Us®.
