GKB Unveils New Brand Identity with Sanya Malhotra as Brand Ambassador, Marks 100th Store Milestone
The rebranding reflects the six-decade-old eyewear brand’s growing focus on premium fashion, luxury and lifestyle.
GKB, India’s premium eyewear brand, has announced a new brand identity and appointed actress Sanya Malhotra as its brand ambassador. The announcement coincides with the opening of its 100th store, marking a significant milestone in the brand’s six-decade journey.
Known for its collection of globally trending frames and sunglasses, GKB has built a strong presence in India’s premium eyewear market. With this transformation, the brand aims to strengthen its positioning across fashion, luxury and lifestyle.
Sanya Malhotra Joins GKB as Brand Ambassador
Sanya Malhotra will represent GKB as it enters a new phase of brand development. Known for her distinctive style and contemporary fashion sensibility, the actress reflects the brand’s focus on individuality and personal expression.
Commenting on the association, Actress Sanya Malhotra said, “I’m excited to be part of this new chapter as GKB moves into a more fashion and lifestyle-led future. The right frames, be it glasses or sunnies, can change the way you feel, the way you present yourself and the way express your personality. GKB’s offers everything I look for in eyewear – great design, individuality and a strong sense of style, backed by expertise.”
GKB Introduces a New Brand Identity
As part of its transformation, the brand will now be known as GKB, replacing its previous identity, GKB Opticals. This change reflects its broader vision of eyewear as both a vision-care essential and an expression of personal style.
The new identity also supports GKB’s expansion into premium fashion and lifestyle. While its heritage remains central to the business, the brand is placing greater emphasis on design, luxury and contemporary consumer preferences.
Sharing the vision behind the rebranding, Priyanka Gupta, Director, GKB stated, “The transition from GKB Opticals to GKB feels very organic as it reflects our philosophy and vision for the future of eyewear. Even though our heritage remains integral to the brand, we are now concentrating on developing our products further in terms of fashion, premium, luxury and lifestyle.”
GKB Celebrates Its 100th Store in Mumbai
The opening of GKB’s 100th store marks another important step in the brand’s retail expansion. The approximately 1,000 sq. ft. store in Mumbai reflects its focus on combining heritage with modern design, innovation and a premium shopping experience.
GKB continues to develop specialised retail formats and services to meet a range of customer needs. Its offerings include flagship Vision Lounges in cities such as Mumbai and Bengaluru, where customers can access private luxury consultations.
The brand also operates Lens Experience Zones, allowing customers to explore lens coatings, polarisation and light filters. In addition, dedicated paediatric Myopia Clinics focus on youth vision management.
Combining Vision Care, Technology and Personalised Services
GKB offers services designed to make eyewear selection and eye care more convenient. Certified optometrists provide comprehensive eye examinations and style consultations through its At-Home Testing service.
The brand also combines online 3D Virtual Try-On tools with digital in-store lens mapping. These technologies support precise lens positioning and facial alignment.
Furthermore, many outlets feature integrated audiology clinics with certified audiologists, extending the brand’s services to hearing care alongside traditional vision services.
Premium Global Eyewear Brands Under One Roof
GKB offers an extensive selection of international eyewear brands, including MYKITA, Masunaga, Bvlgari, Chopard, TAG Heuer and Ray-Ban Meta.
Alongside these global labels, its specialised services and curated collections position GKB as a destination for customers seeking premium eyewear, vision care, fashion and innovation.
With its new identity, brand ambassador and 100th store milestone, GKB aims to strengthen its position in India’s premium eyewear market while bringing together its legacy, contemporary design and evolving lifestyle offerings.
