GKB Opticals has reintroduced its flagship store on M.G. Road, Bengaluru, as a cutting-edge experiential retail destination. The redesigned 2400 sq. ft. store blends health, technology, and fashion across three specialized zones, redefining the eyewear shopping experience.
The Myopia Clinic for Children focuses on early intervention and personalized treatment for vision issues, while the Widex Audiology Zone introduces a pioneering in-store hearing care experience with advanced audiological diagnostics and solutions. Meanwhile, the Lens Experience Zone offers customers a chance to engage with fashion-forward, customized lenses and eyewear.
Priyanka Gupta, Director of GKB Opticals, said, “This re-launch brings to life our vision of a holistic wellness destination where design, comfort, and technology enhance lifestyle.”
Sumit Dutta, COO, highlighted that the Widex Audiology Zone is a retail-first concept, bringing professional hearing care into a customer-friendly setting.
Ajay Mishra, SVP – Sales & Operations, emphasized the need for proactive myopia care: “Our Myopia Clinic offers science-led tools and personalized strategies to help families manage and control the growing issue of childhood myopia.”
The two-day launch celebration included content creator evenings, styling consultations, a Myopia Awareness Workshop, interactive photo mirror installations, and DIY activities like block printing on eyewear cloth cases. With this re-launch, GKB Opticals reinforces its position as a leader in health-focused, experiential retail for vision and hearing care.
