Indian jewellery brand GIVA is reshaping the landscape of jewellery retail in India with its unique approach. By combining affordability, accessibility, and a commitment to sustainability, GIVA has rapidly become a key player in the market. The brand’s experience centers, starting with the flagship store in Delhi’s Karol Bagh, aim to transform silver jewelry shopping into a thoughtful and immersive experience. With personalized services, fashion consultants, and a focus on sustainability, GIVA is redefining the traditional jewellery-buying journey.
GIVA’s offline presence, currently contributing to one-third of its business, complements its online success. The brand envisions both channels coexisting harmoniously to offer customers a seamless omnichannel experience. Leveraging technology, GIVA integrates its online and offline presence, allowing customers to explore designs not physically present in stores and facilitating easy access to products.
The brand adopts a dual marketing strategy, engaging actively at the ground level while implementing robust digital campaigns. GIVA’s diverse product range, including pendants, rings, bracelets, and more, caters to a wide spectrum of customers with prices ranging from Rs 999 to 15,000. The recent introduction of a gold and lab-grown diamond collection emphasizes GIVA’s commitment to sustainability, affordability, and innovation.
As GIVA focuses on expanding its footprint in the Indian market with a goal of 150-200 stores in 40 cities within the next year, it is also exploring international opportunities. Venturing successfully into the US online market, the brand is garnering attention from NRIs seeking authentic and affordable jewellery. With plans for international expansion, GIVA aims to establish itself as a global player in the jewellery industry
