Sustainability

Eco Age Relaunches as Future-Focused Fashion Agency

Published: June 5, 2025
Author: Fashion Value Chain

Eco Age, the sustainability pioneer behind the Green Carpet Fashion Awards, has officially relaunched as a communications agency for future fashion. Now under the leadership of purpose-driven media owners John and Clodagh Higginson, Eco Age emerges with a rebranded identity, renewed mission, and an influential advisory board to guide its next chapter.

The 16-year-old agency—previously associated with major clients like Gucci, Stella McCartney, Chopard, and Diesel—had closed following a financial cyberattack. Its rebirth signifies a bold recommitment to sustainable fashion, with a new tagline: “Fashion. For A Future.”

With over 220,000 followers across Instagram, LinkedIn, TikTok, and Facebook, Eco Age has reignited its digital influence over the past three months, boosted by partnerships with sustainability advocates such as Dr. Brett Staniland and Tori Tsui.

A new leadership team, including Partner and Executive Director Marwa Zamaray, brings decades of experience and vision. The agency also welcomes a diverse advisory board featuring Jacqueline Shaw (Africa Fashion Guide), Paul Foulkes-Arellano (Circuthon), Bel Jacobs (fashion journalist and activist), Eshita Kabra-Davies (By Rotation), and Tsui herself.

Eco Age is now commissioning original investigative journalism on ethical fashion and sustainability for its digital platform. Early clients include Sparxell, a biotech firm offering the world’s first 100% plant-based pigment tech, and Textile Genesis, a traceability solution for fashion supply chains.

Additionally, the agency has been named a media partner for Manchester Fashion Week, set to return this September after a 10-year break, and plans to bring back the Green Carpet Fashion Awards in 2026.

CEO John Higginson emphasized Eco Age’s mission to empower consumers with credible knowledge: “When we choose better, we help reshape fashion without saying a word.” Zamaray echoed this, calling Eco Age a “lighthouse” for fashion’s transformation amid rising global pressures.

Though founder Livia Firth is no longer associated with the relaunch, the new team acknowledges her foundational work and legacy.

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