For its autumn-winter collection, actor Akshay Kumar’s Force IX brand has teamed up with fashion e-commerce behemoth Myntra. The selection of clothing and accessories in the collection will comprise, among other things, t-shirts, shirts, shorts, cargoes, joggers, track trousers, sweatshirts, hoodies, co-ords, jackets, shackets, denim and caps.
With the introduction of this collection, Myntra is confident in tripling the traction of Force IX and anticipates significant platform sales.
Along with off-app coverage through CRM efforts, the collection will be made visible across the home page, men’s page, and other areas of Myntra.
An all-encompassing influencer marketing campaign will be a part of the collection’s marketing activities.
Along with growing its online presence, Force IX intends to add nine exclusive brand outlets by the end of the year and eventually have more than 200 locations.
