New research has revealed which Halloween makeup looks will be most popular for 2022.
Halloween party-goers have been planning their makeup looks since August, almost two months in advance! Since 28th August 2022, searches for ‘Halloween makeup ideas’ have climbed a staggering 300%, with demand for ‘Halloween makeup’ up 150% respectively.
Cosmetic surgery advice site, Tajmeeli, has analyzed thousands of global searches to find out which types of Halloween makeup is most popular.
Taking the top spot is ‘easy Halloween makeup’, which is Googled an average of 276,000 times every year. Following suit in second place is ‘simple Halloween makeup’ with 156,000 searches.
Even third place ‘Halloween eye makeup’ (111,600 yearly searches) suggests that party-goers are opting for a look that’s more subtle than scary.
In fact, despite Halloween being spooky season, there are 96,000 searches per year for ‘scary Halloween makeup’ and 15,600 searches for ‘creepy Halloween makeup’.
In contrast, searches for ‘cute Halloween makeup’, ‘pretty Halloween makeup’ and ‘sexy Halloween makeup’ all make the top 10 and rack up a total of 182,400 searches each year on average. Maybe scaring is off the agenda for 2022!
10 Most Popular Halloween Makeup Styles For 2022
Based on global yearly searches
Despite the popularity of glamorous Halloween looks, the research reveals that we’re still relying on traditional Halloween characters.
Cat makeup is the most searched Halloween look, Googled 91,200 times globally in an average year. In second place is clown makeup with 79,200 searches, and vampire makeup follows in third place (64,800).
All of these looks are relatively simple to do, tying into the demand for simple and easy Halloween makeup.
A spokesperson from Tajmeeli commented: “Halloween is clearly a very big deal around the world. On average, there are over 1.9 million searches for Halloween makeup in a typical year. Given its seasonality, we can assume the majority of these searches are looked up in September and October.
Whereas celebrations may have been more subdued in recent years, our research suggests party-goers are going all out for 2022, and have started planning their looks well in advance!
Thankfully, for those looking for a fuss-free look, there are plenty of tutorials online to help them create Halloween makeup to either scare or impress this year!”.