Business & Policy | Industry Updates | luxury | Retail

Fontainebleau Las Vegas Unveils Luxury Retail Experience

Published: January 16, 2024
Author: Fashion Value Chain

After 23 years of anticipation and several setbacks, the Fontainebleau luxury resort in Las Vegas finally opened its doors in December. Valued at $3.3 billion, this impressive complex offers an array of amenities, including over 3,600 luxurious hotel rooms, vast meeting spaces, gaming areas, top-notch restaurants, and indulgent spa facilities. As part of its grand opening, the resort has launched its retail space, focusing on “unexpected gems” by curating luxury brands not commonly found on the Strip.

Brooke Soffer, Fontainebleau Development’s VP of corporate retail, emphasized their unique approach to retail, aiming to offer guests an exclusive shopping experience that becomes a cherished part of their Fontainebleau Las Vegas memories. The retail space spans 90,000 square feet across two levels, featuring eight distinct concepts showcasing notable brands such as Chrome Hearts, Giuseppe Zanotti, Missoni, and Ora, offering a range of luxury items from jewelry to accessories and perfumes.

The resort also houses Morris & Co., a high-end shop providing designer jewelry, accessories, and luxurious gifts. Other newly introduced venues include Lapis Spa & Wellness, Cocoa Dolce offering premium chocolates, and FB Express providing to-go drinks, snacks, and unique gifts.

Situated adjacent to the Las Vegas Convention Center expansion, Fontainebleau Las Vegas is the result of a partnership between Fontainebleau Development and Koch Real Estate Investments. Fontainebleau Development, led by Jeffrey Soffer and Brett Mufson, stands as a prominent real estate and hospitality group with a diverse portfolio spanning casino properties, resorts, residential landmarks, and more.

The journey to opening Fontainebleau involved ownership changes and project halts, with Soffer initially acquiring the property in 2000. Despite setbacks, the Fontainebleau Las Vegas vision persevered, with Soffer and his team ultimately realizing their plans alongside partners Koch Real Estate Investments in 2021.

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