Industry Updates

FIND YOUR “WTF” MOMENT WITH OAKLEY PRIZM:GAME CHANGING LENS TECHNOLOGY HELPS YOU TUNE IN COLORS AND TUNE OUT DISTRACTION

Published: February 24, 2023
Author: Fashion Value Chain

NEW FILM GOES BEYOND THE INNOVATION LAB TO THE SNOW AND STREETS DEMONSTRATING PRIZM IN ACTION THROUGH THE EYES OF TEAM OAKLEY ATHLETES

Oakley’s newest film takes viewers beyond the lab to show the science behind Prizm in action, highlighting the details that truly make for game-changing technology. Team Oakley athletes Sage Kotsenburg, Colby Stevenson, Cory Williams and Sage Erickson put Prizm to the test, all having their own “WTF” moment, eyes wide open and astonished by the impact of Prizm firsthand. Whether it’s on the mountain or the road, each athlete takes their skills to the next level with Prizm Lens Technology. Oakley invites consumers to try Prizm and experience their own “WTF” moment while enjoying all the real-world benefits it has to offer.

Created through decades of world-class lab and field testing, Prizm Lens Technology dramatically enhances detail to provide ultra-precise color tuning, designed for specific environments as it tunes in color to help tune out distractions. Prizm lenses highlight the details you need to see, and minimize the ones you don’t.

Simply put, it enhances any and every experience.

  • Snowboarder Sage Kotsenburg shreds with Prizm Snow Rose Gold, enhances contrast  to see lines that others can’t;
  • Skier Colby Stevenson owns the mountain with Prizm Snow Argon, providing enhanced depth perception in low-light conditions;
  • Cyclist Cory Williams rides with Prizm Road, avoiding potholes, cracks and other obstacles that would otherwise get in the way;
  • Surfer Sage Erickson gets stoked on Prizm Tungsten with increased vibrance, contrast and real-time color boosting.

“It’s easy to get caught up in the science, but the simple fact is that Prizm reveals details that would typically be missed by the naked eye,” said Ryan Saylor, Senior Vice President of Advanced Product Development at Oakley.

“Every time one of our athletes puts on a frame or goggles with Prizm lenses, a universal ‘WTF’ reaction immediately shows on their face. That singular moment is the result of years of careful research, testing and innovation to understand how vision can improve in certain environments. The attention to detail and imagination of what a lens can be is what truly sets Oakley apart.”

Prizm Lens Technology is available in Oakley goggles and shields, sun range and prescription eyewear. To learn more about Prizm Lens Technology and to find the best Prizm lenses to fit your lifestyle, visit Oakley.com and @Oakley

Related Posts

Kinara Capital Marks 5th Anniversary of HerVikas with New Allocation of INR 500 Crores Fund & Expanded Benefits Aimed to Empower More Women-owned MSME Startups

THE SECOND COLLECTION OF NIKE [M], NIKE’S MATERNITY SPORTSWEAR LINE, IS NOW AVAILABLE