In the recently released rankings by Roy Morgan, an esteemed Australian research entity, the spotlight is on trusted brands, and fashion retailers are making their mark. Myer, a well-known Australian fashion retail store, proudly claims the seventh spot in the list of the most trusted brands, spanning the twelve months leading up to September 2023. Roy Morgan, specializing in social, political market research, and public opinion statistics, hosts the prestigious Trusted Brand Awards, which recognize outstanding companies and brands across different industries.
Big W, a prominent chain of discount department stores, initially held the seventh spot but slipped two places to secure the ninth position. Nevertheless, maintaining a spot within the top ten most trusted brands is a commendable feat, placing Big W ahead of Australia Post (tenth) and just behind Toyota, which advanced by two spots.
Notably, among the top ten trusted brands, Kmart stands out as a fashion retailer, firmly holding the fifth position. Kmart surpasses tech giant Apple and closely trails behind Aldi in the rankings. This emphasizes the significant trust customers place in fashion retail brands.
Shifting the focus to the broader retail landscape, Bunnings, a giant in Australian hardware, made a remarkable impact by claiming the second spot as the most trusted brand. This disruption led to Bunnings surpassing supermarkets like Coles, signifying the trust customers place in hardware and home improvement stores.
At the pinnacle of trust sits Woolworths, the largest supermarket chain in Australia, securing the top position in the list of the most trusted brands. These rankings not only reflect the credibility and reliability of these brands but also highlight the fierce competition and changing dynamics within the consumer trust landscape.
