As the New Year prompts resolutions for weight-loss and fitness, activewear retailer Fabletics has initiated a major UK marketing campaign titled #Fabletics21. This challenge, in collaboration with TikTok and Instagram, aims to inspire individuals to fulfill their resolutions and adopt new healthy routines.
The campaign features a 21-day fitness challenge designed to encourage participants towards achieving their goals and embracing new lifestyle habits. Alongside this challenge, Fabletics introduces new collections specifically curated to complement the activities involved.
Mark Ralea, Fabletics’ General Manager for Europe, highlighted the campaign’s focus on providing both theoretical knowledge and practical workout sessions to support a healthier and more active lifestyle. He emphasized that the challenge isn’t limited to VIP members but is open to everyone aspiring to improve their lifestyle, all at no cost.
The 21-day program offers diverse workouts from renowned trainers and influencers, covering intensive fitness routines for home workouts, low-impact exercises like yoga and Pilates, running courses, and suggested walking activities. Additionally, the challenge encompasses meditation practices and healthy recipe recommendations.
Complementing the challenge, Fabletics introduces new collections tailored to specific activities. These collections include high compression outfits for intense workouts, body-hugging yoga sets, and comfortable lounge styles, providing relaxation after post-workout sessions.
