Chinese-founded online retailer Shein was added by the European Union on Friday to its list of digital businesses that are big enough to face more stringent safety regulations. The business is one of 23 “very large online platforms,” along with Facebook, TikTok, X, and YouTube, that have over 45 million monthly active users in the EU.
Shein will have to follow the stricter guidelines outlined in the Digital Services Act (DSA), one of the historic new legislation passed by the EU that targets online platforms, starting at the end of August, four months after Shein was designated.
According to the European Commission, they include putting policies in place to “protect consumers from purchasing unsafe or illegal goods, with particular focus on preventing the sale and distribution of products that could be harmful to minors.” Shein claims to have 108 million active monthly users across the 27 EU member states.
According to the European Commission, they include putting policies in place to “protect consumers from purchasing unsafe or illegal goods, with particular focus on preventing the sale and distribution of products that could be harmful to minors.”
