Technologies

EssilorLuxottica Launches Transitions GEN S™ Lenses

Published: April 9, 2025
Author: Fashion Value Chain

Transitions® GEN S™: Smart, Stylish & Speedy Lenses Now in India

EssilorLuxottica India has launched Transitions® GEN S™, a breakthrough in optical technology designed for today’s fast-paced lifestyle. These ultra-dynamic lenses deliver unmatched adaptability, comfort, and personalization in one sleek package.

The lens innovation is built around three pillars:

  • GEN SPEED™: Offers lightning-fast light response, reaching full darkness in just 25 seconds and fading back in under two minutes.

  • GEN STYLE™: Available in eight vibrant shades, including the all-new Ruby Red, these lenses adapt their color based on lighting while maintaining a consistent tone—adding a flair of fashion to function.

  • GEN SMART™: Enhances visual clarity with faster light recovery, sharper contrast, and up to 85% blue-violet light filtering when activated outdoors.

Priced from INR 8900 onwards, these lenses not only block 100% UVA/UVB rays, but also offer up to 40% quicker vision recovery compared to earlier versions. GEN S™ makes prescription eyewear a style statement with HD vision and seamless light transition.

Available now at leading optical retailers across India, Transitions® GEN S™ redefines the eyewear experience—from necessity to luxury.

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