Industry Updates

Empowering Women Every Day: Amrutanjan’s Comfy Champions

Published: March 9, 2024
Author: Fashion Value Chain

In celebration of International Women’s Day, Amrutanjan Health Care Limited reaffirms its commitment to empowering women and girls through its campaign #PowerToBeYou. The campaign launched by Amrutanjan Comfy, a fast-growing menstrual hygiene brand, addresses the critical issue of period poverty in India and aims to spread the message that every woman has the right to manage her periods with dignity and confidence.

#PowerToBeYou aims to transform communities by empowering women with access to affordable and high-quality menstrual hygiene products. By providing education, raising awareness, and promoting access to essential products, Amrutanjan Comfy is committed to creating a healthier and more equitable future for all women.

For years, Amrutanjan Comfy has been at the forefront of addressing the issue of period poverty in India. Under its Project Disha, this year, company has reached out to 10 states, 900 towns, 400 schools, 4.8 Lakh students and 100 Anganwadi centers across India to create awareness around menstrual hygiene and dismantle the barriers that hinder access to essential menstrual hygiene products.

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